Science-based UX
Design. Research. AI.
Hi,
I help products thrive through evidence-based UX, with 2.5+ years of experience in AI startups and PM. I enjoy building lean experience defined by visual clarity and quiet simplicity. Here's my toolbelt.
Crafthunt
Staff
I joined Crafthunt as their first Product Designer in 2024, owning the experience for +30.000 users on the B2C side and +700 customers on B2B.
Chat-based applications were a pain point that I replaced with a kanban board. I validated its information architecture through 6 card sorting sessions, asking users to place key information on a blank board.
Close Panel
By redesigning the signup flow with a dedicated page and persuasive elements, I reduced drop-offs by 5.37%, validated through A/B testing.
Variant B
Among +12 new and improved end-to-end user flows I introduced for the platform was a dashboard enabling B2B customers to track employee referrals, a widely adopted hiring incentive in the construction sector.
heystack
Freelance
heystack was a funded social discovery app built around parties and clubbing. My brief was to research and design a feature that engages users off-peak on weekdays.
To better understand people's motivations and behaviors around weekday socializing, I ran a survey with 50+ participants and conducted 10 hours of structured interviews. These revealed that weekday meetups typically revolve around a shared interest or activity, and that organizing them was a major pain point.
Based on these findings, I introduced a retention flow that facilitates purpose-driven weekday meetups while staying true to heystack's location-based DNA.
Flux AR
Graduate
